As you may know from my many rants on this blog, I get quite annoyed with the various excuses eircom, the telecoms poodle and DCMNR use for explaining why we’re second last in the EU15 for broadband penetration. PC Penetration or the lack of PCs in this country is one excuse used.
An EU report (7Mb PDF) released on friday had loads of different stats on mobile usage, TV usage and Internet usage. (Pat Phelan mentions other stats from it) It was nice to finally have stats on EU wide pc penetration (see around page 30) because we can now see that excusing our poor takeup of broadband on PC penetration is flawed. Ireland has a household pc penetration rate of 44% and a broadband penetration rate of 7% (about 8% now since the report used older data). Using the logic of the excuse makers you’d expect that countries with a lower PC penetration rate would have a lower broadband penetration rate. Nope. Some yes but a lot have better rates such as:
The New Member states have an average PC penetration rate of 40% and an average broadband penetration rate of 12%.
Czech Republic: PC penetration rate of 41%, broadband penetration rate of 10%.
Poland: PC penetration rate of 41%, broadband penetration rate of 13%.
Lithuania: PC penetration rate of 36%, broadband penetration rate of 9%
Hungary: PC penetration rate of 36%, broadband penetration rate of 11%
Latvia: PC penetration rate of 35%, broadband penetration rate of 13%
Portugal: PC penetration rate of 34%, broadband penetration rate of 13%
But even those countries with a slightly better PC penetration rate have much better broadband penetration rates
Italy: PC penetration rate of 47%, broadband penetration rate of 12%
Spain: PC penetration rate of 46%, broadband penetration rate of 16%
Estonia: PC penetration rate of 45%, broadband penetration rate of 32%
Estonia has 1% more on us for PC penetration and yet has a broadband penetration rate that’s 4 times as much as us.
I look forward to knocking back your next broadband excuses guys.