BSkyB gets jiggy with Google – Branded GMail, Video sharing, VoIP and more

Via James Enck. Really getting it on.

VoIP, User generated video portal site, search and branded GMail. Seems to be for Sky Broadband customers. Not Ireland then 🙁

Sky and Google will collaborate in three key areas:

Video

Sky will launch a multi-platform User Generated Video (UGV) portal powered by
the first global deployment of Google’s syndicated video content tools. The site
will allow users to edit, upload and share their own video content, including
the facility to upload and download from a mobile phone. The UGV portal will
form part of a content-rich experience for Sky Broadband customers that will
enhance the appeal of Sky’s broadband services, build community and promote Sky
content to online audiences.

Communications

Sky Broadband customers will enjoy access to a comprehensive online
communications platform. This will include a fully customised version of
Google’s email product, ‘Google Mail’, which will use the popular ‘@sky.com’
email address. Powered by Google with a user interface and functionality
customised to Sky’s unique specifications, the platform will also offer access
to key communications applications that attract and deepen relationships with
internet users, such as contacts, calendar and instant messaging. In addition,
Sky will explore opportunities to provide further services such as Google’s VoIP
(voice over internet protocol) telephony services, enhanced storage and future
product developments.

Search and advertising

Google will provide its industry leading search tools and targeted search
advertising across Sky’s portfolio of online sites. The two companies will also
explore future forms of web, TV and mobile advertising. Revenue generated by
click-throughs on sponsored links will be shared between Sky and Google,
increasing Sky’s exposure to the fastest growing segment of the UK’s advertising
market.

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