Starbucks – They’re listening AND reacting | Digital Marketing elsewhere

Starbucks – They’re listening AND reacting

Oxfam launched a video about fairtrade coffee and how Starbucks weren’t good to Ethiopian farmers. They stuck it on YouTube:

They said Starbucks weren’t listening. They were and they used the same new medium to respond:

Fantastic. As it should be. Still, saying they spent 2.4M on projects in Ethiopia isn’t really convincing since they probably make that every few hours but generally the reply is good. Imagine seeing companies respond to criticism this way! And all it cost was the use of a cheap camcorder and video software. Quick and almost cost-free replies.

This entry was posted on Wednesday, January 3rd, 2007 at 1:14 am and is filed under blogs, irishblogs. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

One Response to “Starbucks – They’re listening AND reacting”

Mark Dowling says:

January 3, 2007 at 4:29 pm

The Economist covered this dispute in November (though not the youtube bit obviously)
http://www.economist.com/business/displaystory.cfm?story_id=8355026