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How Facebook will outdo Google and become the No.1 search site

1. Keep allowing outside apps to suck in the web.
2. Keep locking in data.
3. Get users to produce more and more content inside the Facebook walls. Buy content creation companies.
4. Index all the data. Buy search tech to make it better.
5. Buy an ad company for ad tech to make Facebook ads as good as Google ads. Right now they’re very 1997.
6. Connect profiles to the ad system, allowing ads far more targetted than Google’s, increasing the cost per click and making more money per ad.
7. Turn on outside search so you offer all the web plus inside Facebook too. Reap the rewards of an ad system that’s based on 30M user profiles and which outguns Google and Microsoft’s ad systems.
8. Buy Yahoo!
9. Remind Jerry Yang of his company trying to buy you, as you send him out to get you coffee in Starbucks.

This entry was posted on Monday, August 6th, 2007 at 11:19 am and is filed under blogs, irishblogs. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

10 Responses to “How Facebook will outdo Google and become the No.1 search site”

  1. Tom Young says:
    August 6, 2007 at 5:54 pm

    Solution: Google spend a massive amount of cash buying Facebook. Problem solved.

  2. Tom Young says:
    August 6, 2007 at 5:55 pm

    I’d like to see meebo and Facebook team-up. Makes sense in my tiny little head, at least.

  3. irishflirtysomething says:
    August 6, 2007 at 8:22 pm

    Depends, how much porn is on facebook? the ultimate killer ap.

  4. Philip says:
    August 6, 2007 at 10:55 pm

    Sounds like a nightmare. You’ve probably seen Wired’s Slap in the Facebook: http://tinyurl.com/2vc4lx

  5. Evert says:
    August 7, 2007 at 5:12 pm

    You’d be surprised how many people don’t use Facebook….

    E.

  6. Paul Walsh says:
    August 9, 2007 at 4:18 pm

    Short ‘n sweet. I like it.

  7. Aido says:
    August 9, 2007 at 4:30 pm

    Its free and easy to use which is what people want. You could call it the next AOL. That service was similar but also provided access. Foolishly they believed members would continue to subscribe once they sold off their access arm. FB has got this far so why not

  8. Barry Collins doesn’t think Facebook is important! at Sean’s Blog says:
    August 20, 2007 at 10:46 pm

    […] Ok, so Damien Mulley thinks Facebook will outdo Google, Barry Collins from PC Pro doesn’t think Facebook is even important, saying in this months PC Pro: “Facebook isn’t the new Google, it isn’t even the new Friends Reunited.” Reading it, I actually had to think, has this guy read Damien’s post? Either way, I’m not going to re-publish the article here, but to anyone thats interested head out and get this months copy! […]

  9. Damien Mulley » Blog Archive » The future? Free PCs and broadband from Google says:
    October 30, 2007 at 12:40 pm

    […] users meant they’re offering was equally as strong. Their ad and search system had long since moved outside of Facebook and was used on millions of websites which allowed ad networks and individual websites to target […]

  10. Damien Mulley » Blog Archive » Facebook Groups - Will they take on Google Groups? says:
    November 1, 2007 at 11:43 am

    […] Enable outside search. […]