Here’s a little ditty or two.
If you are creating a web service where you expect to sign up people that go online and spend a lot of time online and you don’t have integration with Facebook, Bebo, YouTube, Blogs or any of the new media out there, then you will simply ignore the most active and prolific people online. It’s like setting up a lemonade stand on the outskirts of town when you are able to set up a stand in the city centre for free or put up a big poster to announce your location.
If you rabbit on that online marketing is all about Facebook, Bebo and YouTube and ignore email marketing then you’re not seeing the elephant. How many people have an email address, how many have a Facebook account? Do not underestimate the power of Boards.ie either. 120k active Irish people in one place.
I’ll go back to writing this Online Marketing Course now…
you will simply ignore the most active and prolific people online
It seems a lot of companies seem intent on doing so Damien. Either out of fear or ignorance or both…
I thought you didn’t do blogs on weekends? 🙂
Ah even rock and roll superstars need a break with routine, boss.
hi damien & darragh
i totally agree but social media is a very new area for many marketers – evern web marketers find it hard to think beyond ad banners
i have quite a lot of experience now and I am writing an article which combines online marketing, social media & the long tail.
i hope it will help show how all the online marketing pieces fit together and how to involve ‘most active and prolific people online’ as you say.
I will send you a link to it when it is done.
All the best lads
conor
I’d have thought a social media consultant would know how to leave a comment on a blog without using a pseudonym.
Oops, but I learn fast and I did sign it off as Conor.
All the best,
Conor
Now that’s interactivity!
A lesson learnt and a new connection 😉
Thanks Damien
Conor
It’s a relatively simple Inside-Out approach, in that you make your content as accessible and available as possible, pushing it through Podcasts/Social Bookmarks/Social Networks whatever will make it easy and simple for the visitor 🙂
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