Damien Mulley

Last week a few food and drink bloggers were invited out to the offices of Edward Dillon and company, who look after Hennessy in Ireland. This was organised via Brennan Sabatini (warning music plays). The meet and greet also extended to sampling some of the variations of Hennessy as seen below. We tried Hennessy V.S., Hennessy V.S.O.P., Hennessy X.O. and Hennessy Paradis. We got the history behind Hennessy and how the various cognacs are made. Hennessy then asked us for feedback on how they market and as people in the blogging and online media space, is there anything they should do. Feedback was given.

This is Alan, the mixologist. Wildly talented and entertaining:

We got to taste a cocktail called a Miami and this is the vid of how it’s made:

But my fav from the day was the direct and simple ginger ale and Hennessy:

I’m a fan of Hennessy and Baileys mixed together but it can be heavy after a few, ginger ale works well.

Some other videos:

More cocktails:
Blowtorches and orange

How to make a Bloggertini

Tasting the various Hennessys:

Hennessy V.S.

Hennessy V.S.O.P.

Hennessy X.O.

Hennessy Paradis

Very interesting to hear that Hennessy in America is consumed mostly by African Americans and Hennessy is references a hell of a lot in hihop songs. Oh and by volume, not per capita, Ireladn is 4th biggest in world for consuming Hennessy.

So what did Hennessy get out of this, 5 people who may now consider ordering Hennessy based cocktails? Or them telling their readers? Perhaps. Still negligible audiences compared to print or radio though. Getting to know people who spend all their hours in this new medium might be a good thing though. I heard it has a future this internet thing. For the bloggers, they got to sample a small amount of booze but they also got new content for their blogs. They also know a little bit more about their subject area which is probably the biggest benefit. Cognac making and blending is to me at least, highly interesting. I do wonder what the next step after the various meets and greets are though. Will consumers eventually design products they want and so become part of the customer care and product design teams?

This entry was posted on Monday, June 29th, 2009 at 9:09 am and is filed under business, food, Ireland. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.