Sent this request in which was rejected because the information was “commercially sensitive”:
(a)Details of revenue generated via the RTE.ie website for 2008 and the first 6 months of 2009.
Specifically I would like details on the revenue generated via:
Google Adwords and The Google search engine interface on RTE
Banner Ads
Other advertising areas including the online shop/store
(b)
(i)Details of revenue generated via the 2FM website for 2008 and for 2009 up to the “relaunch” of the 2FM website in March 2009
Specifically I would like details on the revenue generated via:
Google Adwords
Banner Ads
(ii) Details of revenue generated via the 2FM website after the realunch of the website around March 2009
Specifically I would like details on the revenue generated via:
Google Adwords
Banner Ads
Content sales including music/videos/ringtones etc
Here’s the reasoning for the refusal:
RTÉ as you know is funded through a combination of commercial revenue and licence fee revenue. Up until recent legislation RTÉ could not use licence fee revenue to fund its On Line activities (Under the 2009 Broadcasting Act this is no longer the case). What this has meant is that up to now RTÉ.ie had to be funded entirely from commercial revenue. RTÉ competes with many other media bodies to secure commercial revenue for its On Line activities. If RTÉ were forced to release details of this activity it might prejudice RTÉ’s ability to raise the revenue required to fund its extensive On Line operations. I cannot see how this could be regarded as in the public interest.
RTÉ.ie is part of RTÉ’s Publishing division. In the Annual Report for 2009 (available on the RTÉ website) the revenue generated by Publishing is detailed. Revenue from Publishing is €14.9m. This figure includes revenue generated by RTÉ.ie.
Section 31 of the same Act provides an additional reason to refuse your request. A record may be withheld if its release might have an adverse effect on the competitive position of a public body. Releasing the information you have requested could lead to a loss of competitiveness by RTÉ as other organisations involved in the provision of On Line services would have access to information about RTÉ whist RTÉ would not have access to the equivalent information from its competitors in this field. The same public interest test applies as for section 27 with the same arguments applying.