Damien Mulley

Some facts from the Business Post today:

• Ireland’s chocolate market is the 12th biggest in Europe and is Britain’s biggest confectionery export market.
• Cadbury’s Dairy Milk has been Ireland’s favourite chocolate for more than 75 years, bought by more than 60% of the population and is Ireland’s number one confectionery brand.
• The Mars Bar is the number one filled bar.
• Maltesers is the number one cinema brand.
• Tayto holds a 28.4 per cent share of the crisps market.
• King Crisps holds an 11.6 per cent share of the crisps market and is the number one crisp by pack sales in the capital.
• Hunky Dorys is the number one crinkle cut crisp, with a 13.4 per cent share of the market.
• Harvest Fare is Ireland’s leading nut range.
• Doritos and Sensations are number one and number two sharing bags in Ireland.
• The gum and mints market is worth €53.4 million annually, with Wrigley holding a 76.5 per cent value share.
• Nestlé Rowntree is the number one brand in impulse sugar confectionery.

I love the terminology used.

Photo owned by norwichnuts (cc)

This entry was posted on Sunday, December 13th, 2009 at 12:31 pm and is filed under business, food, irishblogs. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.