Of late I’ve seen a few people complain about lack of coverage of X or Y by “the media”. Complaints on Twitter. So that means those complaining have access to the Internet, have an email address and can type.
They may have or have not heard of WordPress, Blogspot or Tumblr. All web services that allow you to create your own content. I KNOW RIGHT?
- Someone done a ones to watch list in 2014 and left out some progressive startups? fDIY so.
- Your city left out of great places to start a business? fDIY so.
- Why didn’t the paper call out some some stupid racist prick? fDIY so.
- You can do a better recipe than that food blogger? fDIY so.
- That cool band isn’t getting any attention? fDIY so.
This is 2014, we have easy access to services that allow us to create content on any connected device. We have social media accounts where we can share the content that we can easily create. There is a crucial need for media, yes, but they’re being hammered left, right and centre by internal factors and market factors.
Yeah you could be an unknown blog with sfa visitors but Google will find your content. Even if you only ever write one blog post, you will be found. And maybe that’s all you need to do, just a single blog post. Your ideas of lack of coverage on your bugbear might not be unique so that means people are probably Googling about it so you’ll get traffic from interested parties.
And maybe if you fucking Do It Yourself, the media that forgot/ignored what you now highlight might decide this is worth some attention now. Whether they give you attribution or not, your topic is getting coverage. Job done.