Via Walter Higgin’s Twitter is the story of how Gordon Murray from eWrite brought along his Nokia 770 Internet Tablet to Open Coffee Cork. A quick showing around and with a pricetag of €100 ex VAT and Walter decided to buy two, Rory bought one and Diarmuid bought four apparently. Walter’s Twitter evangelising of it then got Conor, myself, Niall and Elly to buy one. So 24 hours later and 11 have been purchased, all as a result of one person at an event yesterday.
Interesting to see the chain-reaction to something like this. I think were it not for Walter’s evangelising, I probably would not have purchased one. I’ve seen this bargain being discussed on boards.ie for weeks now and was not tempted but the minute it got closer to home, the level of trust went up for me and I was easily persuaded to part with my money. It might also to do with the fact that I saw Walter’s delicious feed and saw him bookmarking all these resources for the device, showing me the abilities of the device as shown by people and not corporate tech specs. Also, I’m sure the fact that Walter for me can be a local point man (in a way) for the Nokia 770 helped. (Yes Walter, you’re my tech support for it.)
I wonder can sites like LouderVoice tap into that? A way of adding other reviewers as friends and having a filter so that reviews from this closer network gives them a higher ranking than any of the uber-reviewers that are out there? And stagger it down so friends of friends come up next etc.
I think if a company can figure out how to make your friend a salesperson then their sales rates would go through the roof. Of course your friend can’t see themselves as a salesperson or get monetary reward as then monetary motivation can skew their recommendations. If a company can provide free evangelising tools for their products, perhaps this is one way of increasing sales. Of course the first step in all of this is to make a great product.