2FM has been targeting a 15 to 34 age group for a very long time,” she explained. “It is a very crowded part of the market. There are very strong local stations chasing that same audience. They are in a position to be very close to their listeners like guerrilla radio.
2FM got close instead by turning off talk and interactions in a time when the world interacts more. So can we have Rick’s voice back now?
Last evening I went to Banter, a music-related discussion event and the theme was DIY gigs.
Niall McGuirk spoke about the Hope Collective and how it came about from the punk scene in the 80s. Fascinating stuff. Oh and check out his Vegan Cookbook/Touring Diary.
Dylan Haskins is the youngfella that runs Hide Away house gigs and the record label and now has directed a film about DIY culture called Roll Up Your Sleeves. Well done to Willie Walsh and everyone in Project Arts for encouraging Dylan too on this.
This is the trailer for it:
Loved the honesty from Niall and Dylan and Jim Carroll was a great host. The whole event was super positive and everyone that ever wanted to do something and couldn’t motivate themselves to do it should chat to Niall and Dylan. Dylan talking about doing a tour of Ireland with five bands using Bus Eireann buses while a van with the gear of all the bands following the buses, loved it.
Niall and Dylan did something that marks them out – they did stuff when they were told they could not or society made it impossible to do. They just routed around the obstacles. When Dylan couldn’t get a space for all-ages gigs, he hosted them in his gaff. Niall routed around MCD and venue owners and organised a Fugazi concert. By thinking differently and being driven they got what they wanted and all because they had a passion and love for music.
The DVD was for sale after the gig and I got one or two to send to people who are thinking of starting their own businesses as this DVD should be watched by more than those who are involved in the DIY music scene. Every business school should have a copy of this, there are lessons to be learned. Another bit of it I loved was the way that they busked for petrol money to bring them back from the gig and how they worked as a group to promote themselves before and after the gig too. The band makes and sells their own merchandise. I got the sense that people did things for the love of it but knew how to use their creativity to further fund their creativity. Jim Carroll has a good piece on Dylan here.
I also bought two DVDs to give away here on the aul blog to whoever wants one. First come first served with the condition you watch it with at least one other person. Overall, one of the best events I’ve been at in a long time which has added a spring to my step. Well done to Bodytonic et al for putting it together. There are some amazing non-corporate things happening in music and arts in Ireland right now. I think a good future is on the way for those not worrying only about drawing down grants. Interesting times, interesting times.
Gone outside to have a game of chase with the Fluffy Links so in the interval:
Seu Jorge – Tive Razao
“Not bad for DCU students” is a bit patronising for what is one of the best musicals I’ve seen. These kids rock at this. While the material is decades old and probably out of sync with life today, the numbers, costumes and talent were something else. One of the most entertaining shows around, thank you to all those who put it together as I’m on a high from the energy of it. Shame some people in the audience were physically reacting with horror because the musical has gay and lesbian characters. They kiss, get over it.
Been mad busy this week, fun new thing being announced tomorrow with the dayjob. Stay tuned. Meanwhile:
This explains exactly how something can go viral. Not the video itself, the event it’s recording. Chance is a big thing. If an ad agency says they do viral videos and campaigns then they’re talking bollox. You can no more guarantee a video will go viral as you can getting your site first on Google in a competitive search area. You can facilitate making it easier to happen alright.
Watch this video as a lone drunk/on something else dancer is joined by two more people as more and more people just watch them. Suddenly within a few seconds there are dozens dancing with them. The surge of the crowd is almost like a riot.
When this kiss is over it will start again.
It will not be any different, it will be exactly
The same.
Its hard to imagine that nothing at all
Could be so exciting, could be so much fun.Heaven is a place where nothing every happens.
Heaven is a place where nothing every happens.
I first heard this a few weeks back at David Byrne’s concert in the National Concert Hall and then I heard it on the radio yesterday evening too. This song is decades old and it’s pretty interesting when you look at the lyrics. The wikipedia entry on it states:
It explores the idea of achievement and purpose by way of identifying heaven as the perfect victory over human goals, and, subsequently, by showing this heaven as a place where the perfectly best thing happens over and over at the exact same time in the exactly perfect way (“Oh, heaven, heaven is a place… a place where nothing ever happens”.) In this way, it mocks achievement as an absurd, or even futile, struggle.
It’s more than just music…
Via Weezer sing Kids and Pokerface.
I met up with the lads from Cork-based Loopthing a while back when it was in Alpha to have a look at what it does for businesses.
The blurb from the site says this about them:
Loopthing allows every business to come online and network with one another, as well as providing customers with detailed information on their products or services.
The idea is that it will list your business on their site and also add lots of the social features we’re now well used to on the likes of Facebook and other places. People can leave comments, companies can add photos, podcasts and videos and they can network with each other.
Lots of practical features on the way too which I don’t disclose for now. Have a look about and send them feedback. Their blog is here. Right now this is a soft launch I believe. Why not get your business listed?
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