- Companies that have personalities and a team that adds humanity to their business both online and offline.
- Companies who care enough to monitor what blogs are saying and react, even when people have negative issues.
- Companies who contribute to online discussions and mailing lists without pimping their solutions and help even when the topic matter isn’t in-synch with their business area.
- Companies that ask for help, contributions, feedback.
And then
- Businesses that use domain names to describe what they do instead of using a company name.
- Business people that leave comments on blog posts with their keywordladen website name and not their name and surname.
- Businesses that write blog posts and internally link to their services in every blog post, again laden with keywords.
- Businesses that write blog posts that are neither interesting nor useful but instead are dressed up brochures.
- Businesses that write blog posts that do nothing more than block quote someone else’s blog post and then add one line of commentary.
- Businesses that use Adwords on their business blogs.
- Businesses that don’t name who they are on their About page.




