Author: Damien Mulley

Mr. Obama, I hope it goes well

Tuesday, November 4th, 2008

Good luck Mr. Obama, I’m quite cynical about your words but your campaign and how it was run is testament to a great leader and management team. That alone brings hope. If you win, it might give hope to all of us here in Ireland and every other country that people who want change can get it. Course it will also bring out all the half-assed wannabe style campaigns too.

Speaking of which, I see totally neutral Rock the Vote are running the campaign of Obama-esque (where are his FF logos and colours) Other Tubridy.

Heineken’s badly done Facebook campaign

Monday, November 3rd, 2008

So you may have seen if you’re on Facebook there are some sponsored ads on the right from Heineken or even ads in the middle of your news feed that advertise some music festival they’re running:

Heineken No Clue on Facebook

Click on the ad and you are brought to their website for the event. It asks where you’re coming from on their Irish site after directing you there. Uhm. Hello?

Heineken No Clue on Facebook

There they ask you for your details including your age and country you’re from. Data they have easy access to on Facebook. They make you re-register all over again for their events when a simple app on Facebook which only those above 18 in Ireland or 21 in the States can see. Dopes.

Heineken No Clue on Facebook

I’m sure there’s a massive drop-off rate too. Why not create a fan page on Facebook which you can restrict to people of certain ages and message all of them about events through the website they are using on a daily basis and having fun on? You need to go and market where the people are, not go there and drag them away to another site and putting a barrier in front of them when you drag them over. This is not a dog show, the people are not your dogs that you can drag around an obstacle course and making them jump through hoops and run through tunnels.

Wasted opportunity there.

Yeah Yeah Yeahs are spa spa spas

Monday, November 3rd, 2008

Yeah Yeah Yeahs get their fans to lipsynch to their latest song and record themselves on video doing so. Fans do. Yeah Yeah Yeahs make a video based in part on these user-generated/fan-generated bits.

All is well. Money being made from super-fans.

Fans then upload their full versions of the videos Yeah Yeah Yeahs took snapshots of. Yeah Yeah Yeahs get fan vids shut down. How stupid are these people? Burning the people who are helping to produce the video and to spread the word to their networks. Nutso!

CD shelves
Photo owned by brunorepublic (cc)

Fluffy Links – Monday November 3rd 2008

Monday, November 3rd, 2008

Robin and David feature on front page of O’Reilly Radar. Very very impressive. Yet at the same time you think it’s about time!

Meanwhile Robin’s friend is blogging again. Howya Fergal.

Aedan has done some wonderful analysis on Facebook ads and a campaign he ran on it.

Liking Iain’s essay on America/Tourism/Music/Politics. I would like to subscribe to his newsletter, oh hang on…

Slattery’s are going to be blogging soon. I heard they have a new Online/Digital PR section now too.

John Keyes has an interesting post on trying to digitize his analog bits. Also he points out you can get online billing from the ESB now.

Via Drew B is O2 Litmus. O2 are building their own Appstore. Forget getting access to a single phone, imagine getting access to all phones on one of the largest mobile networks in the world. Clever.

Drew also talks about Russell Brand and Jonathan Ross being good for the UK economy by distracting people. Interesting perspectives.

“So if you want to change what I’m doing, don’t try to persuade me- don’t try to make me- do anything. Instead, enlist the help of my friends… “see here.

Gomorrah
[youtube HT7Wok6jPz]

Perlico free mobile calls offer til 2010 – bollox

Sunday, November 2nd, 2008

They’re letterboxing these promises again:
Perlico

And the smallprint states:

Free mobile calls until 2010 – 40 minutes per month for your fixed line to any Republic of Ireland mobile network within Ireland

The picture of Rosanna Davison is much appreciated:
Perlico giant phone

They need to get Made in Hollywood for their props though:
Perlico giant phone

Find our AJ a job

Sunday, November 2nd, 2008

AJ McKee is looking for a job at the moment. He’s currently based in Cork and yeah he’s a friend and there’s some bias but I think he’s still fantastic at what he does. Along with a few other lads he came up with an idea for analysing Twitter and built Tweetrush in no time. He talks the talk and walks the walk. This is his LinkedIn. He’s an IT Manager and a damned good coder too.

Ideally I think he wants to stay in Cork if he can. I okayed it with AJ to blog this too btw 🙂

Sarah Palin thinks he rocks too:
The Kiss of death for McCain
Photo owned by bobster1985 (cc)

Tom Sykes, how do you like them Apples?

Friday, October 31st, 2008

Someone told me last week that they’re not going to start a blog now because Wired said blogging is dead. I think the blogging world has really lost out with that voice prefering not to be heard. No it wasn’t Tom Sykes.

For Tom I’d just like to point to this link from Google Trends:
Irish Examiner read less than an Irish blog aggregator

That’s a simple blog aggregator for just some of the Irish Blogs out there. Some.

Shame IrishBlogs.ie got fucked in July by Google:
Irish Examiner read less than an Irish blog aggregator

But hopefully you get my point. I’m reminded of that guy from the Indo group telling people at the UCC Journo soc that the kids (anyone under 35) that are leaving papers in their droves* will come back as they get older and get confused by the modern world and need a bit of conservatism and stability. No they won’t, you’re not the Catholic church lads. You don’t offer that heaven lie.

*Note for Cian Ginty. Yes droves. Like I said before. When I said newspaper readership was going down and you pointed out how wrong I was by pointing to declining readerships** of the Indo and the Examiner***, that actually meant I was, you know, right.

**Another note for Cian. When a population goes up and readership remains stable or declines (you know like you proved in your own post when you failed to prove me wrong), guess what that means?

****One last note to Cian. See, I never mentioned National readership when I did that blog post on newspapers. You just jumped to that conclusion. I’m sure that was the blogger part of your persona and not the trained journalist part of your persona coming through there. Of course.

Fluffy Links – Friday October 31st 2008

Friday, October 31st, 2008

Pat Phelan is the champion. Net Visionary of the year. Well deserved. Congrats Pat. And congrats to so many other bloggers and Twitterers who did so well at the Net Visionary Awards last night. Michele took home two gongs himself. Good on ya.

Patrick Collison’s Wikipedia iPhone app gets a nod in the New York Times. Fantastic. Both the app and the fact that the NYT big upped it. Well done Patrick.

Inspiring piece by Jim Carroll about the future of music. Now is the big now.

Eamonn Gilmore yesterday said the Green Party are dead. Markham used to vote for them and pretty much agrees with current sentiment about them. (Two links in one week Markham, fiver please) Meanwhile former TD Dan Boyle tells bloggers to seek Anger Management therapy. That’d be my vote next time Dan and my promise.

Rick finally gets recognition.

You’ll now get banned from Boards.ie if you use legalese or threaten legal action. Big win for freedom of speech there. There are some Matlocks on there lauding up their legal knowledge and spouting legal advice who really ought to know better. Clowns.

Goodnight Mars Rover, Sweet Prince. It had a fantastic, utterly engaging and fun Twitter account. NASA has made space and science fun again and this was a prime example.

The Simpsons takes the piss out of Mad Men. Love it.
[youtube KcmM7Jh2Y3k]

PQs – Parliamentary Questions – One way of getting politicians to tell the truth

Thursday, October 30th, 2008

The examples of Fine Gael and Labour asking probing questions this week in the form of parliamentary questions have revealed that the National Broadband Scheme is going to be delayed, even more than we knew.

And now we also learn that the winning bidder who will be announced in November (which starts Saturday) is allowed to use satellite as a solution in 8% of the tender. Satellite isn’t broadband but then mobile broadband isn’t either.

Question:

To ask the Minister for Communications, Energy and Natural Resources if areas have been identified under the national broadband scheme as suitable for satellite internet access only; the percentage of the contract covered by this; the areas under the national broadband scheme that have been identified as being suitable for satellite internet access only; and if he will make a statement on the matter.

Answer:

Subject to agreement with the chosen service provider, rollout of services is expected to begin shortly after the contract is signed. The chosen service provider will be required to complete the roll out of services within 22 months of the contract award. All requests for a broadband service in the areas to be addressed by the NBS will be met.

The areas already covered by terrestrial broadband service providers will not be included in the NBS. The map showing the areas to be addressed by the NBS is available on my Department’s website www.dcenr.gov.ie and attached for information.

No specific areas have been identified as being suitable for satellite internet access. However, it is expected that some areas will be impossible to reach using terrestrial broadband platforms. The winning service provider will be allowed to serve up to 8% of the buildings in the NBS coverage area using satellite.

And we also learn that the post code system will cost 15 million quid but might never brought about:

Question:

To ask the Minister for Communications, Energy and Natural Resources his policy on postcodes; the cost of implementation; the cost of consultancy on this issue to date; his views on whether the growth of GPS will make postcodes redundant; and if he will make a statement on the matter.

Answer:

The report of the board estimates that the cost of implementing, promoting and maintaining the postcode would be approximately €15 million.

A proposal concerning the introduction of postcodes went to Government in May 2007 and Government decided that, prior to the introduction of postcodes, further analysis to quantify the wider economic and societal benefits should be carried out. This analysis was recently updated and it will assist me to decide on how best to take the proposal forward. In this regard I fully accept that a postcode system can convey economic and social benefits, assist future competition in the postal sector and assist delivery of certain public services. I expect to bring a further proposal to Government in relation to the introduction of postcodes.

You can ask your local representatives to table questions and a lot of the time they’ll rephrase them to remove any leeway in the answers.

Free 2 Lambchop tickets for Saturday in the Tripod

Thursday, October 30th, 2008

First that wants em gets em. You need to collect them off me tomorrow Friday in Dublin City Centre.