Fine Gael voting machine in the Ilac Centre, maybe they’ll do better in Poshrock.
Stewart came up with a better suggestion.
Author: Damien Mulley
Told you so
Monday, May 26th, 2008Off to see Bruce
Sunday, May 25th, 2008Back Monday evening.
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Internet Marketing – Campaign Measurement with YouTube and Feedburner
Friday, May 23rd, 2008This is the another in a series of posts about measurement. I’ve written previously about how to monitor what people are saying about you online and the tools mentioned are great ways of seeing what blogs, websites, people on Twitter and people on YouTube are saying about you. stewart Curry has also written a great post on it. These same tools are the same ones you can use to monitor and gauge the effectiveness of an Internet Marketing Campaign that you might be running.
But there are a few more ways of course. Take the previous post and the Facebook measurement post and the below into account when you are running a campaign.
Measuring your Internet Marketing campaign on YouTube
YouTube now has “Insights” for your videos. They supply some fantastic stats now that shows you how many viewed the video, where they came from, how they came to find it, their gender and age groups etc. With all these details you can give se exactly how effective you were and even amend live campaigns due to the data.
Here are some stats on my David Lynch on an iPhone video, 20k views and YouTube breaks it down for me which is great:
The four tabs for stats:
Stats the public can also see:
Graph goodness:
There’s a lot more stats too so log in and have a look. The Google Blog gives more details about YouTube Insights. This is a good Washington Post article on how marketing companies use it too.
Measuring your Internet Marketing campaign blog with Feedburner
Feedburner, also owned by Google helps you monitor your blog feed subscriptions. You can see how many people are subbed to your blog, where they come from, what blog posts they found most interesting, what feed reader they used and who is subbed to the blog via email. You can export data to Excel and you should be able to track growth rate and other stats over time with this.
Fluffy Links – Friday May 23rd 2008
Friday, May 23rd, 2008I’m actually not here. I’m in Dublin after seeing this guy play last night. Around for a while if you wanna say hello. There’s another Internet Marketing post going live around midday today if you want to call back 🙂
Getting around the block – Beating procrastination / writers block
Thursday, May 22nd, 2008A short discussion on Twitter got me to write this article about writers block and procrastination. I’ve found that the same techniques can be applied to both really and these are my opinions on things that work for me, they might not work for you.
Photo owned by Simon Davison (cc)
The biggest obstacle is that big obstacle.
Procrastination causes procrastination because of the sheer size of the object that needs tackling. Everything can be broken down into smaller parts though. The key for me is to get some momentum going again by doing something quick and small and getting an almost instant reward. Buoyed by that, start tackling other bits until the bits get bigger and that large object of tasks starts getting smaller. Eventually you’ll have enough momentum going to take on the core piece which is still weighty but you can take it on by then.
Writing is like this too. Forget the big long essay or thought-piece. Pick a subject and give a quick summary of it. Do the same for a few more subjects. Short snappy comments. After a while you’ll not be happy with the shortness of those and off you’ll go on a riff and a riff from that riff. Many of the longer blog posts I’ve written started off as a single sentence comment from a Fluffy Link but I found I couldn’t stop after that first sentence. Funnily once you get that long piece done you have enough positive energy and momentum going that you want to write more and more.
Photo owned by GIRLintheCAFE (cc)
Do not plan your attack too much.
Planning is a trap there in itself. You’ll put all your thoughts and energies into planning how to tackle the obstacle insteading of shaving pieces off it and then you run out of time. Study is the classic one. How many people who put off their study started off by cleaning their room? After the room is cleaned then comes sorting all the notes into nice sections. It’ll make the study easier certainly when you eventually get around to it but that pile of notes will sort itself eventually if you dive in to tackling one subject head on straight away.
Well that works for me. I don’t have a step three or four or five. What works for you?
New Fine Gael website on Europe/Lisbon
Thursday, May 22nd, 2008From that FG email mentioned already today is also news of their pro-Lisbon website – Heart of Europe.
From said email:
Enda will launch a new campaign website on Friday morning – www.heart-of-europe.ie – and in conjunction with this, we will have banner ads on most of the breaking news websites. Our Dublin Campaign will be formally launched on Friday also.
All those breaking news sites also do Google ads. The No people can just run their ads next to yours.
There’s nothing on the site just yet, though Google does throw up some pages behind the splash screen. G’wan, have a nose. It’s not hacking…
Green Ink had his way with their logo:
Beating the Heart of Europe.
This is the original: 
But lads, HeartofEurope.ie exists. People are going to Google Heart of Europe and that will come up. Or type it in forgetting the hyphens.
Fluffy Links – Thursday May 22nd 2008
Thursday, May 22nd, 2008Firstly, happy birthday to Pat Phelan, a friend, an inspiration and a mentor (without evening knowing it).
From Debz: Frugal Ireland.
Blurb:
With the Celtic Tiger crumbling around us, it is time to tighten our belts.
This site aims to bring tips, advice and tricks on how to do just that. From ways to save on petrol to the latest supermarket deals, we aim to bring you the latest news.
One post is on a dining card for good enough restaurants where you’ll get 2 for 1 deals.
Excellent WordPress SEO tips from Frank.
New blog. Fictional Sheep.
Samuel Bowman’s Tumble blog. With added penguins!
Put your lifestream on your website or blog.
Mmm, sexy skin for my iPhone.
Good call UK, one life spared.
Kid Rock – American Badass, so bad it’s … stupid.
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Rock Rig the Vote
Thursday, May 22nd, 2008
Anyone else get that FG email from HQ? I only found mine in the spamfilter now. Already being discussed on P.ie:
Dear Damien,
As the campaign gathers pace, with just over three weeks to go, I just wanted to advise you of a number of events scheduled over the next week or two.Opinionator
The Party Leader will launch a new innovation in outdoor advertising tomorrow; Fine Gael is the first political party to use Opinionators – essentially these are interactive advertising sites, which allow members of the public register their intentions by pressing either a Vote Yes button, or a Vote No button; their vote is recorded – and the running totals are displayed electronically.
We have two sites – one in the ILAC, near Dunnes Stores and the other in Blackrock Shopping Centre – just inside the entrance off Main Street.
It would be extremely helpful if members and/or their family and friends could make a point of visiting these sites, and record a YES vote! (Conscientious objectors can help the Party by not pressing any button, if they can’t press the Yes one!)
The launch is in Blackrock tomorrow afternoon – so, it would be particularly helpful if members in that area could make sure that the Yes vote is well ahead of the No vote – before the Party Leader arrives! (not to mention the media)
Obviously, these sites are highly visible – and we would appreciate members’ voting efforts for the remainder of the campaign.
Photo owned by andy emcee (cc)
Early. Often. Stupid. The launch happened yesterday. Wonder how it went? Kind of overshadowed by a gobby Taoiseach. The scallywag. Though none of the Dáil recorder people put it down on the record so you won’t find it on Oir.ie
It’s not so much the whole rigging of the vote really. It’s the fact that the anti-No people can mobilise people too and take advantage by doing their own rent-a-mob tactics. Remember the Turkey in the Eurovision? People get a kick out of ruining things.
