IBM announced earlier this week on a conference call that they’re going all Web 2.0 and social with their Enterprise offerings. Blogs, wikis, collaboration spaces for staff and customers, social bookmarking (called dogears) and a few more bits and pieces. They’ll also be releasing mash-up software for Enterprises. Are they doing what Microsoft should have been doing since Ray Ozzie came on-board?
- IBM Lotus Connections — the industry’s first integrated social software for business features a suite of five Web 2.0-based components. They include the most popular social networking uses such as: social bookmarking and tagging, rich directories including skills and projects, activity dashboards, collaboration among like-minded communities, and web logs or blogging. By making it faster and easier to find experts across the organisation, bring together diverse teams around a common point of interest and access information previously qualified by others, Lotus Connections helps people save time and avoid duplication in their daily work.
- IBM Lotus Quickr — an open standards-based team collaboration tool that helps teams inside and outside a company firewall easily and effectively work together across geographies, work styles and operating systems. It offers a rich set of team collaboration capabilities, including blogs, wikis and team space templates supporting a variety of business processes to get a collaboration project up and running quickly.
- IBM WebSphere Commerce — the industry-leading commerce software incorporates new Web 2.0 capabilities to more closely align with consumers’ natural shopping experiences and help decrease the incidence of abandoned shopping carts through rich and contextual shopping features. The new features in WebSphere Commerce Web 2.0 Store Solution include rich Internet applications such as an interactive catalog to enable shoppers to narrow down choices by filtering products or services with attributes most important to them.
Additionally, this store solution includes a single-page checkout to let shoppers view the real-time impact of intended purchases and then recalculate the cost of alternate products and shipping choices to help speed up the buying-decision process. These Web 2.0 capabilities are changing the on-line shopping metaphor from static, catalogue-driven experiences to dynamic, customer-driven ones.
And now for the mashups:
IBM is previewing an Info 2.0 suite of integrated products that enables organisations to easily catalogue, combine, transform and remix any type of data and content by drawing on the industry’s widest variety of enterprise data sources and a vast array of Web data and content.
If this continues Scrapblog is deffo going to be acquired by another company.



