Post Measurement Camp – So Ireland is still in the Dark Ages…

July 14th, 2008

Measurement Camp on Wednesday was inspiring and amazing and other things that end in ing. The great benevolent dictator Will McInnes runs this event and the people that turn up are some very very clued in people. We’re still back in caveman times compared to what’s happening in social media in the UK. When I hear the term social media used in Ireland I cringe as it’s used by so many muppets without any kind of clue, just an urge to empty wallets of dumb companies.

This month’s Measurement Camp was hosted in the lovely offices of Hotwire PR and it was nice to meet some of the people in there including Drew Benvie. Another blog subscribed to!

I was sitting next to Simon Collister who’s blog I had started reading a few days ago and didn’t realise he was the same guy til after. D’oh. This blog post on 10 immutable laws for measuring conversation is great and highlights what can be measured.

Also there was David Jennings of Net, Blogs and Rock and Roll book fame. Yup, that blog subbed to as well.

Chris Applegate from Outside Line and who does the LG Blog was there too. Subbed.

And loads more too. Talent, lots of it.

Running Round [cropped]
Photo owned by Editor B (cc)

Lots and lots of terms and phrases from the 2 hours:
Sizemore, Seesmic, whoofie, goodwill, emotional reactions, spray and pray, net promoter score, The One Number You Need to Grow, Ken Thompson, brand recall, fail fast fail cheap, retrospective metrics, sentiment, prompting, advertising value equivalent, “robots are stupid and people are slow”, territories, buzz monitoring

So yeah Measurement Camp, very educational, very eye-opening, very much worth the trip to London. But I have a lot of study to do.

Eircom web innovation fund winners – HeyStaks, Locle, Playza, TouristR

July 14th, 2008

Congratulations to HeyStaks, Locle, Playza, TouristR who were this morning announced the winners of the eircom web innovation fund.

From the press release:

The four chosen companies are:

1. HeyStaks – HeyStaks is a new approach to Web search that helps searchers to share their search experiences with friends, colleagues, and other searchers. HeyStaks is a browser plugin that works with Google and provides users with the ability to create so-called “search staks” as a way to organise and share their Google searches. For example, a group of friends planning a holiday abroad might create a “Holiday 2008” search stak. As they individually search for travel, accommodation and entertainment options, their selections will be shared with each other during future searches as specially highlighted search results. In this way all of the friends can see what results have been found to be useful during earlier searches, which may help them during their own searches for that perfect holiday package.

Research shows that HeyStaks can help searchers find information more quickly and in turn allow users to create and share many different types of search staks to reflect different topics of interest. In this way search staks can provide users with access to a form of Web search that is powered by their favourite search engine but customised for a particular topic of interest, based on their own search experiences or the search experiences of others.

The HeyStaks technology has been developed by Prof. Barry Smyth’s research group in University College Dublin and is the first spin-out of the new CLARITY research centre, a €16m Science Foundation Ireland research centre combining researchers from University College Dublin, Dublin City University, and the Tyndal National Institute.
2. Locle – Locle is a social mapping application for mobile phones that combines information from your mobile handset address book with social networks such as Bebo, Facebook and MySpace to create mapping services that show users where their friends are. Locle is an enhanced mobile web experience that facilitates “here’s where I am, and here’s where my friends are” for social networks and groups.

Locle is a combination of a web service and downloadable mobile phone software. When the Locle mobile client is activated, it identifies the user’s location and presents the location of “friends” who also use the application. Friends can be both contacts from your mobile phone address book or contacts from your social networks. As well as letting you know where your “friends” are, Locle can also keep you up to date on relevant information to your location such as local events, news, weather and provide details on local restaurants, cinemas and ATM machines etc.
Locle is a Business Expansion Scheme qualified investment.
3. Playza – With most popular online games focused squarely at the adult gaming market, Playza is a new social gaming proposition for “Digital Natives” – our 12 to 24 year olds who have grown up in a digital media environment where mobile phones, social networking, multiplayer online gaming, and music downloading have always been the norm.

Playza is made up of a series of connected mini games in which players complete tasks and earn points. Online game players are encouraged to bring their gaming colleagues to Playza and social networkers can invite their online friends to join. The main objective of the game is to form and control player groups. By getting new members into their group, players will increase their standing and capabilities within the games. Playza users can also create their own page to host their game account and mini games. Within their page, users can create their own game groups, receive feedback and messages and post the game to their other sites or blogs such as MySpace or Facebook.

Playza combines the addictive nature of online gaming with the community features of a social networking portal.
4. TouristR – TouristR is an integrated full-service trip-planning advisor, which cuts out the online information overload and minimises planning problems. It not only helps the traveller to plan a more complex travel itinerary – such as a trip with multiple destinations on a fixed budget and timeline – but it also draws on content submitted by a community of users which will help the traveller to decide on a destination by getting a sense of the type of experience available at their chosen destination.

A new breed of unique Web 2.0 travel service, TouristR will feature stories, adventures and photographs of destinations submitted by users as well as aid the traveller who needs to factor in multiple elements to their trip such as budgetary, geographical, temporal and other personal preferences and restrictions.

Fluffy Links – Monday July 14th 2008

July 14th, 2008

Don’t forget the Facebook competition I’m running.

Via Riemann’s Cut – JazzClub er Cork Jazz Festival blog.

An Authors@Google video: Farhad Manjoo wrote “True Enough” a book where he presents findings from psychology, sociology, political science, and economics to show how new technologies are prompting the cultural ascendancy of belief over fact. 9/11 for a start.
[youtube 6X8H4CpR5HQ]

The Irish Travel Agents Association now have a blog and discuss various current travel topics.

Typography badges. Mmmmm. Nice.

What a clever green marketing idea. Or almost green.

The “Low-Car Diet.” Beginning 21 July 2008, Zipcar are challenging North Americans to go car-free for a full 30 days. They will replace participants’ car keys with a complimentary transit pass, a free one-year Zipcar membership, drive time credit and a number of other perks from local partners. In the New York City area, Zoo York will aid the car-less participants by donating skateboards.

A twitter timeline if there was a zombie attack.

Fast art.

Looks like the guy that did that calendar of hot Mormon guys is in trouble with his church.

Dexteriffic.

Max Payne Official Movie Trailer
[youtube Q2jAEoBz6RY]

Neon Neon: I Lust U featuring Cate Le Bon
[youtube z4lZqDmCO9c]

Read the Irish Times inside Facebook

July 13th, 2008

Thanks to Online Journalism Blog, I learned that Dapper now allows you to build Facebook apps with ease. So I took the main news feed from IrishTimes.com, added it to Dapper and told Dapper to create an application that displayed the main news headlines from the Irish Times.

So we have the unofficial Irish Times news inside in Facebook app now. Bebo is next. If they won’t go to the kids, we’ll just take em there anyway.

Update: Running targetted ads on FB for the Irish Times app. Targetting Oireachtas and Taoiseach’s Office employees and TCD students into politics. Thanks to the 100 dollars worth of free ads.

Not in the Sunday Papers – 13th July 2008

July 13th, 2008

Via JazzBiscuit: A video showing stupidly placed advertising signage in Dublin or an excuse to mow down a pedestrian:

[youtube Ka2xiMQtqFA]

This is very old but well worth looking at again. EllyBabes talks about what happens to our digital bits afer we die or simply get divorced.

My friend Rob finally got his blog going. Ranty McRantathon. It’s not called that though it will be known as that from now on.

Talk to Daniel if you want someone to build you Bebo apps.

Earl
Photo owned by foxypar4 (cc)

Ahhhh London

July 12th, 2008

Gee Street

Govt Report: Halt building new Metropolitan Area Networks, many should not have happened

July 11th, 2008

Quick Summary of the Summary:
1. 5 Metropolitan Area Networks built and still unused.
2. Halt new MANs being built.
3. The planning for MANs was dodgy.
4. Some of the MANs should be shut down but we can’t or we’ll be sued

All in here 93 page PDF doc.

2. This review recommends that the rollout of MANs in those towns for which Phase 2 MANs are planned but which have not yet started work (or have not yet entered legally binding contracts), should be halted pending a formal case by case evaluation.

3.

The review also found that the planning and selection process behind the MANs were less than fully comprehensive. While there was a substantial amount of analysis
behind the concept (analysis that was borne out by the effectiveness of the MANs in certain circumstances), the selection process used in deciding which town would receive a Phase 1 MAN was not sufficiently thorough.

The lack of appropriate baseline data, and the nature of the selection procedure for the Phase 1, and particularly for the Phase 1A, MANs, meant that a number of inappropriate locations were selected.

4. Any future programme should have an open and transparent mechanism by which it can be closed with a minimum of legal and financial implications for the State, even if that involves a mid life termination clause in contracts.

Well Eamon Ryan when he was in opposition called the MANs into question, this report commissioned before he started his Ministerial job seems to back up what he was saying. Handy bit of money saved here. (Though they were already on hold).

Many of the phase 1 and 1a MANs were built for nothing but political gain with the promise it would bring broadband to voters.

Proposal for cash-strapped football clubs

July 11th, 2008

We’ve already seen a group of fans gettting together and buying a football club. Some of the UK clubs have been hugely innovative deriving more revenue from those that attend matches and making clubs more family friendly. I wonder though (and this goes back to the personal brand thing) about how long before soccer players demand a piece of their strip for their own use? Will the left sleeve be given to Ronaldo to sell his own sponsorship on when he moves clubs as a way of the club paying less for his transfer? How much is the space on his left shoulder worth? 10k a week? A million a year? Will we see kits starting to become like Formula 1 drivers?

RailHawks U23s 2 - 1 Burnley
Photo owned by wjarrettc (cc)

For the ickle clubs it might be a nice way for the players who probably earn a comfortable but not fantastic living to make some money back with local businesses also sponsoring them. A local business might not be able to sponsor the strip, but an individual player, perhaps.

Have a good weekend.

"Me?  Sure!   Where Do I Sign?" - Ottawa 07 08
Photo owned by Mikey G Ottawa (cc)

Join the Muff Diving Club and buy a t-shirt

July 11th, 2008

It exists. There’s a town called Muff in County Donegal in Ireland. And they have a diving club. They also have t-shirts.

Muff Divers

Don’t forget to Digg this.

Update: While on honeymoon I drove carefully through Muff.

Fluffy Links – Friday July 11th 2008

July 11th, 2008

The Irish Times Politics Blog. Good to see that Harry is back blogging too.

Nick digs out the iPhone Business packages from o2. No free company to company calls.

Win an iPhone from Carphone Warehouse and SiliconRepublic. You still have to sign a contract with 02 though.

Some nice deadtree coverage of Irish Tech companies.

Give feedback on Ireland’s digital future.

So if you’re in the media and you want to contact someone on Boards.ie about a story, you are no longer (or never were apparently) allowed to message the person or contact them. You must leave a post in the new Media Interaction Forum and then someone else will contact the person and relay your message. Oh and they tell you that you can’t act like a dick.

Via RowanPresentation Revolution on Inigo Montoya.

Fat Pig Chocolate. Great design.

Vincent Browne in Marketing Magazine.

Michael Beirut talks about Mad Men. So I’ve now ordered it from Amazon. Cheap too.

Noah and the Whale – 5 years time
[youtube jRX5kH6IrkY]