Scoble, fire the MS naming guy. Seriously. You said any marketing exec who did not have feeds on a marketing website should be fired. Your naming guy should be fired too. He’d easily get a job in another bureaucracy anyway with that backwards thinking. I watched the interview with MS Legal Army guy Don McGowan and yes I understand the ironic position MS is in. Since they try and utterly destroy anyone that uses one of their trademarks MS now has to keep going and find trademarkable names. Stop letting the lawyers run the company Scoble. Them fucking up the entertainment industry is testament enough that they shouldn’t be let off the leash. The more blood they get, the more rabid they become.
Apple can come out and call an operating system Jaguar or Tiger. They can call versions of their iPod Mini, Video and Nano. They have applications called Garageband and Aperture and OH MY GOD a mail program called Mail! All very common names for applications and versions of products. Creative have a music player called the Zen. Generic enough to be found in a LOT of Google searches. Sorry to be sarcastic but guess what? People are learning to use more than one word when searching. A p p l e Garageband. A p p l e Aperture. But here’s an intriguing idea and yes more sarcasm: The more people link to your page the higher up in rankings it’ll go so your product will appear first over time.
If this naming guy was around a few years back then hmmm, would there be Windows? Would there be Office? Would there be Word? Maybe the same reason that Apple can design a beautiful product and Microsoft can’t is the same for naming products. Creativity and freedom. Stop letting the bureacrats control how you breathe. I’m in total disbelief that you want to promote a “No Fun” rule when naming codenames. Lord almighty. If you are now getting all thought police on the codenames you are in no way going to be able to get down and have cluetrain moments with the general public. The only search test that should matter is “Microsoft products better than Apple products”. Will MS applications be found in that search reult?